Challenging member perceptions with an award winning solution
The trustee of the LV= Pension Plan wanted to challenge the reputation that pensions are boring by creating a fresh way to engage employees with their pensions. The result was the development of a fun and surprising ‘pensions village’ brand, used throughout all new-look communications.
The banner on the website provides interactive navigation – users can visit different shops, such as the video store, and even switch building lights on and off! The modern branding generated a renewed interest in pensions from members.
An innovative pension modeller, which steers away from typical graph-led screens by using a weather forecast instead, allows members to see how various scenarios could impact their pension in retirement and the cost of membership. The modeller forecasts a sunny or stormy future by comparing the user’s target pension to their actual projection.