Taking a fresh approach to investment education

MassMutual are constantly seeking out new ways to educate their participants. AHC's ability to think 'outside the box' led to the development of a suite of videos and market leading calculator solutions.
'Allocate!' and 'Check Your Plan' feature fun characters and catchy melodies to help bring key investment concepts to life.

Results:
The video series won a 2014 Pensions & Investments (P&I) Eddy Award, judges praising them for "wonderful animation" and "original song and lyrics". They noted "The goal was to educate participants without them feeling they were being taught — and it worked".

To date, the videos have had over 7,200 views on YouTube.

Ipad
iPad

Services Used

Educational videos
Engaging motion graphics
Script writing
Song writing
Modelling tools

This week I received the marketer of the year award from MassMutual. Not too shabby if I do say so myself. Couldn’t have done it without the AHC team. Working with all of you has taught me a lot as well as made it possible to be truly creative. Thanks for everything – I share this achievement with you and look forward to raising the bar in the coming New Year.

George P. Zyrek, MassMutual Financial Group

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